E-recruit

The E-recruit programme involves generating prospect data on-line for charities and then converting prospects, using the telephone, into new charity supporters.

Working with a number of on-line data businesses, Pell & Bales captures on-line an individual's propensity to support a named charity, through a variety of different lifestyle websites. Individual prospects are then converted into regular monthly givers through an integrated email, mail and telephone programme.

E-recruit has been demonstrated to deliver some of the sector's highest conversion results for prospect data, from the younger female audience that charities are keen to target. E-recruit is offered to clients on a cost-per-acquisition basis.