Pell & Bales

"Recent campaigns are seeing improved ROI, which is particularly important at a time when charities have to make budgets work harder than ever." Oxfam

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The NSPCC approached Pell & Bales for help with reactivating the support of lapsed regular givers, who hadn't given to the charity for up to three years.

Donors were thanked for their previous support, and case studies were used to illustrate how their gifts had been vital in protecting children through critical NSPCC services. Each supporter was asked to re-commit to a regular gift at amounts ranging from £2 to £10 a month depending on their transaction and relationship history.

Exploiting the advantages of Paperless Direct Debit, the campaign was an overwhelming success. Despite many supporters not having given to the NSPCC for three years, an overall response rate of 32% was achieved.

The campaign went on to win the DMA & Royal Mail Gold Award for Telemarketing.